Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Media:Paperback
Author:Kathleen Hall Jamieson
Publisher:Oxford University Press
Release date:01 April, 1996
Our price:$19.95

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Average rating: Stars
Stars Brilliant as Always....
I was required to read this book for a course on Campaign and Social Movement Rhetoric. This was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.

She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.

Some of her best work. If you are interested in advertising or politics this book is a must have.

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising - Kathleen Hall Jamieson
Stars This book is good
Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.
Kathleen Hall Jamieson - Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Stars The refrence in political advertising
This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!
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